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Bhluprint offers tailored fitness and nutrition plans to suit individual employees within a corporate environment. Their programmes guarantee results by taking into account the body types, temperament, lifestyle and working environment for each individual participant, prescribing them individualised programs to help drive them closer towards their goals.

execution


Our target personas were high ranking human resource professionals in the creative industries. Messaging around the benefits of wellness programs to corporate health to appeal to this audience and their stakeholders.

We developed Bhluprint’s value proposition and service offering and robust business analysis helped define the role digital would play with regards to the ongoing assessment of  their wellness clients.

A slick design and colour palette that tested well for both our male and female audience was created. From there, a fully responsive website supported by an easy to use content management system was launched.   This is the first release of Bhluprint, with member and assessment areas currently in the works.

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