When Craig Preston Roberts isn’t hitting the catwalks at some of the world’s  hottest fashion shows for Storm, his passion is behind the camera where he’s enjoyed notable success. His raw, emotive work has been featured at London’s Portrait Gallery and in a number of premium publications.

Craig’s highly commended artistic work focuses on the untold stories of people he meets, often on themes of subculture, society’s unacknowledged and masculinity.   His work is challenges common perceptions of subgroups and celebrates the unique stories his subjects have to tell.

Craig approached us to help raise his profile as a professional photographer and to help formulate how his influences and inspiration could be brought to life.


The quality and depth of Craig’s photography speak for its self, so we wanted to reflect that in his web platform. A clean, minimal responsive design puts his work front and center, while gentle micro-interactions and animations ease the user through his various subjects in an immersive way, telling the stories behind his raw emotive work.